Comparing direct-to-consumer genetic testing services in English, Japanese, and Chinese websites

Datos Bibliográficos

ID6135618
AutoresKentaro Nagai (0000-0002-2759-0421, Meiji University), Mikihito Tanaka (0000-0002-9001-0805, Waseda University), Alessandro R Marcon (0000-0001-5018-423X, University of Alberta), Ryuma Shineha (0000-0001-8669-2746, Research Center on Ethical, Legal, and Social Issues, Osaka University, Osaka), Katsushi Tokunaga (0000-0001-5501-0503, Research Institute National Center for Global Health and Medicine, Tokyo), Timothy Caulfield (0000-0001-5471-6184, University of Alberta), Yasuko Takezawa (0000-0003-3900-8168, Institute for Research in Humanities, Kyoto University, Kyoto)
Año2023
Volumen131
Número1
Páginas3-13
Fecha de publicación2023-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAnthropological Science (JOURNAL)
Identificadores de la revistaISSN: 0918-7960 • E-ISSN: 1348-8570
EditorialAnthropological Society of Nippon (PUBLISHER • JP)
DOI10.1537/ase.220905
OpenAlexW4316590749
IdiomaEN
Citas recibidas3
Referencias citadas50

Direct-to-consumer genetic testing (DTC-GT) has rapidly become available and affordable throughout developed countries. However, comparative research on DTC-GT services beyond Western countries has remained scarce, particularly in East Asian countries such as Japan and China. Hence, this study’s hypothesis is that although DTC-GT services in three languages might utilize the same underlying testing technology, such services are likely to represent the social, economic, and political characteristics of each country. For the study, a total of 267 websites (182 English, 32 Japanese, and 53 Chinese) were analyzed and coded reflexively into five categories for content analysis before interpretation using cluster and factor analyses. The results demonstrated variation between the three languages that reflected their respective consumer cultures: English, Chinese, and Japanese genetic testing websites focused on empowerment and ancestry; cultural values, especially familism; and health and beauty, respectively

Advertising · Beauty · Business · China · East Asia · Economic growth · Economics · Empowerment · Political science · BRCA gene mutations in cancer · Law · Psychology · Marketing