Gender and New ICTs

Bibliographic Data

ID6138166
AuthorsJia Lu (0000-0002-3476-6413, Tsinghua University), Xinchuan Liu (0000-0002-5120-5474, Tsinghua University)
Year2011
Volume27
Issue2
Pages1-1
Publication date2011-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAsian Women (JOURNAL)
Journal identifiersISSN: 1225-925X • E-ISSN: 2586-5714
PublisherXMLink (PUBLISHER)
DOI10.14431/aw.2011.06.27.2.1
OpenAlexW1533474733
LanguageEN
Citations received1
References cited21

This article studied the relationship between gender values and new ICTs. A quantitative content analysis was conducted to explore masculine and feminine values that are reflected in the television commercials about four major types of new ICTs: computers, cell phones, Internet services, and cell phone network services. The study found no significant gender difference for the overall frequency of all the commercials about new ICTs. Meanwhile, the study indicated significant associations between gender values and different types of new ICTs. For example, feminine values were positively associated with cell phones, cell phone-based ICTs, and access tools. Masculine values were positively associated with cell phone network services, computer-based ICTs, the Internet services, and networks. Gender-power relationship was adopted to explain the results by mapping out its distribution across a group of binary distinctions, including open-closed, design-consumption, and global-local

ICTS · Information and Communications Technology · Political science · Sociology · Digital Games and Media · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising

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