The Effect of Services and Facilities on Seniors’ Visitation Experiences in Seoraksan National Park, Korea

This study examined visitor use of Seoraksan National Park in Korea by seniors. The objectives were to analyze the effects of services and facilities on satisfaction and behavioral intention (to revisit and recommend to others) and explore gender differences. This study was conducted onsite in 2014 and data were collected from seniors (> 60 years old). The study variables included travel behavior, visitation experiences, service and facility preferences, and socio-economic characteristics. Study results (N=186) showed 50% male and 50% female respondents, visitors came mostly with family or friends; stayed at the park less than 24 hours, and visited 1–2 times a year. The major purposes of their visits were hiking, sightseeing, and health. Results showed that visitors are mostly satisfied with their national park experience and significant predictors of satisfaction included: size of the parking lot, well-maintained trails, and convenient rest areas; intention to recommend the park to others and intention to revisit were predicted by trails. Gender differences were found on five variables: trail, hiking information center, visitor center, camping site, and shelter, with female satisfaction scores lower on each of these items. This research contributes to a better understanding of senior national park visitor preferences and provides needed information so park managers can improve services and facilities and meet the future needs for a growing and active population of seniors in Korea. Future research should examine a more representative sample of seniors at Korean national parks and assess the benefits of time spent in the natural environment

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