Contesting the brand
A media analysis of the image of Rio de Janeiro as host of the 2016 Summer Olympics in Dutch language newspapers
Bibliographic Data
| ID | 6144864 |
|---|---|
| Authors | Sarah Van Den Broucke (KU Leuven), Luana Gama Gato (0000-0003-4110-129X, IMEC, corresponding author) |
| Year | 2018 |
| Volume | 15 |
| Issue | 3 |
| Pages | 268-287 |
| Publication date | 2018-07-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | European Journal for Sport and Society (JOURNAL) |
| Journal identifiers | ISSN: 1613-8171 • E-ISSN: 2380-5919 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/16138171.2018.1524103 |
| OpenAlex | W2900194928 |
| Language | EN |
| Citations received | 5 |
| References cited | 38 |
Cities worldwide consider the hosting of sport mega-events such as the Olympics as a strategy to improve their global image through strengthening the local ‘brand’. This image construction is strongly influenced by how the event and the host city are covered in the media worldwide, both in the run-up to and during the event, and goes beyond what is covered in relation to sports. To gain insight into how mega-event imaginaries and their associated ‘image value’ travel through written media, we present a critical thematic analysis of the portrayal of Rio as the host city of the 2016 Summer Olympics in the Dutch language press. This analysis shows that besides financial, environmental, infrastructural, and safety aspects, media coverage abroad also includes a focus on the social context and effects of the mega-event on the local population. We conclude that despite the main city promotion and branding objectives of the mega-event host, there is little evidence of positive ‘image value’ of the Olympics for the city of Rio de Janeiro
Advertising · Business · Context (archaeology · Event (particle physics · Geography · Newspaper · Place Branding · Political science · Politics · Population · Promotion (chess · Qualitative research · Social science · Sociology · Thematic analysis · Tourism · Media, Gender, and Advertising · Sport and Mega-Event Impacts · Sports, Gender, and Society
City
Urban Geography
The Content Analysis Guidebook
Agenda-Setting Theory
Mega-events and socio-spatial dynamics in Rio de Janeiro, 1919-2016
The London 2012 Olympics Opening Ceremony and Its Polyphonous Aftermath
Consuming Tradition, Manufacturing Heritage
Effects of Sport Event Media on Destination Image and Intention to Visit
The Most Social Games
The Geopolitics of Global Aspiration
Olympics, Media and Politics
The Image of the Waterfront in Rio de Janeiro
Spectacular Beijing
Urban design and conflicting city images of Brazil
Media strategies for improving an unfavorable city image
What makes an event a mega-event? Definitions and sizes
The Four ‘Knowns’ of Sports Mega‐Events
Olympic Games
Resisting Urban Spectacle
Conceptualizing City Image Change
Olympic Cities
New Globalism, New Urbanism
Tourism Imaginaries
Gentrifications in pre-Olympic Rio de Janeiro
Mega-events, Urban Boosterism and Growth Strategies
"Imaginando a "cidade maravilhosa
Entre o individualismo e a solidariedade
Dossiê desigualdade
The Global Circus
The Beijing Games in the Western Imagination of China
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,71 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |