Communicating material characteristics in a digital age
Three case studies in independent fashion
Bibliographic Data
| ID | 6170547 |
|---|---|
| Authors | Alexandra Tuite (0000-0001-8509-690X, Queensland University of Technology, corresponding author) |
| Year | 2019 |
| Volume | 18 |
| Issue | 2 |
| Publication date | 2019-05-20 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Studies in Communication Sciences (JOURNAL) |
| Journal identifiers | ISSN: 1424-4896 • E-ISSN: 2296-4150 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.24434/j.scoms.2018.02.014 |
| OpenAlex | W2972643869 |
| Language | EN |
| Citations received | 2 |
| References cited | 12 |
This article focuses on the intersection of the material and the digital in the independent fashion sector, with a focus on ways in which digital media and contemporary communication tools are being used to unite them. It explores the tension between the opportunities provided to small business in the contemporary media landscape and its use in a sector closely associated with a nostalgic valorisation of material qualities related to nature, artisanship and luxury. It further examines ways in which the communication of material characteristics through technological platforms contributes symbolic value to independent fashion as a cultural product. Thematic analysis was conducted of online texts and images related to three contemporary American independent labels in a three-year period (2014 –2017). The study finds that instead of being viewed as a threat to the independent fashion sector’s driving ethos, technology has been embraced as a tool allowing independent fashion producers to amplify their voices as they challenge existing fashion paradigms
Advertising · Aesthetics · Art · Business · Contemporary society · Digital media · Ethos · Political science · Product (mathematics · Social science · Sociology · Value (mathematics · World Wide Web · Computer Science · Cultural Industries and Urban Development · Fashion and Cultural Textiles · Media, Gender, and Advertising
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Fields of Fashion
Mediatization and Digital Media in the Field of Fashion
Empire of Dirt
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Orderly Fashion
The Aura of the Analogue in a Digital Age
| Citations per year | 0.4 |
|---|---|
| Citation span | 2021 - 2023 (3) |
| Highly cited | No |