Diffusion as a future perspective of agenda setting

Bibliographic Data

ID6171682
AuthorsHans‐bernd Brosius (0000-0001-7544-398X, Ludwig-Maximilians-Universität München), Mario Haim (0000-0002-0643-2299, University of Stavanger), G Weimann (0000-0002-5491-9210, University of Haifa)
Year2019
Volume3
Issue2
Pages123-138
Publication date2019-09-25
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe Agenda Setting Journal (JOURNAL)
Journal identifiersISSN: 2452-0063 • E-ISSN: 2452-0071
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/asj.18022.hai
OpenAlexW2975818002
LanguageEN
Citations received11
References cited42

The changing media environment has led to fragmentation of both media and audiences and thus to new flows of news items across channels and time. It has become challenging to clearly distinguish public and media agendas and their relationships. Our traditional way of counting single news items to determine an issue’s importance does not apply online. Articles are not scheduled into fixed publication cycles, they are moved, updated, or shared. Moreover, the variety of channels through which users encounter news loosens the connection between news items and their original source. We suggest “diffusion” as a concept to identify agenda-setting effects. News items are assigned different degrees of relevance by users clicking, liking, or sharing it. In turn, such relevance can affect others in assigning prominence to news items. The diffusion process results in a shared agenda which is constantly modified and updated by the entire community of online actors

Diffusion · Fragmentation (computing · Media studies · News media · Perspective (graphical · Political science · Public relations · Relevance (law · Sociology · Variety (cybernetics · Computer Science · Law · Media Influence and Politics · Media Studies and Communication · Social Media and Politics

Tools

Open DOI