Analysis of YBC's “Rebuild Our Home Entrepreneurship Campaign” – A Social Enterprise Perspective

During the aftermath of the 2008 Sichuan Earthquake, Youth Business China (YBC) quickly launched the “Rebuild Our Home Entrepreneurship Campaign.” With the help of the Mianyang government, YBC set up a local office and brought the campaign directly to the disaster area. YBC took advantage of its social resources and assisted youth affected by the disaster in starting their own businesses, which boosted the local economy and garnered public recognition. YBC's success was due to the combination of rebuilding and aid concepts with their own management ideas. YBC also successfully integrated public resources and private resources with its own unique charity management knowledge and standard operations. This rebuilding assistance model is an innovation in the non-profit sector, as well as an example of successful operation of a social enterprise

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