The Southern Accent as a Heuristic in American Campaigns and Elections
Bibliographic Data
| ID | 6179969 |
|---|---|
| Authors | Karyn Amira (0000-0002-1683-8540, College of Charleston), Christopher A Cooper (0000-0002-7309-5771, Western Carolina University, corresponding author), H Gibbs Knotts (College of Charleston), Claire B Wofford (0009-0004-2708-0167, College of Charleston), Claire Wofford |
| Year | 2018 |
| Volume | 46 |
| Issue | 6 |
| Pages | 1065-1093 |
| Publication date | 2018-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Politics Research (JOURNAL) |
| Journal identifiers | ISSN: 1532-673X • E-ISSN: 1552-3373 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1532673x18755655 |
| OpenAlex | W2789780982 |
| Language | EN |
| Citations received | 14 |
| References cited | 56 |
Are political candidates perceived differently based on the presence or absence of a southern accent? To address this question, we employ an experimental design that explores reactions to political candidates with a southern accent and a regionally neutral accent. We focus on perceptions of three general categories of candidate characteristics: candidate traits, candidate affect, and candidate issue positions. Overall, we discover that candidates with a southern accent are viewed more negatively, and they are thought to hold more conservative policy positions, than candidates with no discernible accent. Our findings suggest that the southern accent provides a heuristic that affects how voters perceive candidates
Heuristic · Linguistics · Perception · Political science · Politics · Communication · Computer Science · Consumer Behavior in Brand Consumption and Identification · Law · Psychology · Social and Cultural Dynamics · Social and Intergroup Psychology · Social Psychology · Artificial Intelligence
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| Unique citing works | 14 |
|---|---|
| Citations per year | 2,33 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 13 |