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Campaign Rhetoric and the Incumbency Advantage

Bibliographic Data

ID6180362
AuthorsJames N Druckman (0000-0002-1249-6790, Northwestern University), Martin Kifer (0000-0002-3393-9079, High Point University, corresponding author), Michael Parkin (0000-0002-8505-765X, Oberlin College)
Year2020
Volume48
Issue1
Pages22-43
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Politics Research (JOURNAL)
Journal identifiersISSN: 1532-673X • E-ISSN: 1552-3373
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1532673x18822314
OpenAlexW2914575946
LanguageEN
Citations received19
References cited45

The congressional incumbency advantage reflects an inequity in competition—candidates receive an electoral edge simply because they hold office. Scholars have identified an array of factors that contribute to the incumbency advantage; however, the role of electoral campaigns has been largely ignored. We argue that campaigns are a mechanism through which the incumbency advantage works. All else constant, incumbents focus their campaigns on factors that reflect their standing position, such as their familiarity to voters and actions taken for their district/state. Voters consequently rely on such incumbency factors when making their decisions. The outcome is challengers are at an extreme disadvantage, and campaigns offer scant substantive engagement. We offer evidence for these dynamics with a large-scale content analysis of campaign websites and an experiment. In so doing, we highlight a challenge to theories of democratic representation that focus on equal competition and/or substantive campaign engagement

Democracy · Disadvantage · Economics · Microeconomics · Political economy · Political science · Politics · Rhetoric · Sociology · Electoral Systems and Political Participation · Gender Politics and Representation · Law · Social Media and Politics

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Unique citing works19
Citations per year3,8
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 18
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