Female Representation and Dominant Ideologies in Polish Advertising
Bibliographic Data
| ID | 6186115 |
|---|---|
| Authors | Marta Rabikowska (corresponding author) |
| Year | 2003 |
| Volume | 30 |
| Issue | 2 |
| Pages | 39-61 |
| Publication date | 2003-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | East Central Europe (JOURNAL) |
| Journal identifiers | ISSN: 0094-3037 • E-ISSN: 1876-3308 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1163/187633003x00135 |
| OpenAlex | W1999547136 |
| Language | EN |
| Citations received | 1 |
Looks at the representation of women in Polish advertising in relation to the prevailing trends of ideological and political power in Poland. Explores how advertising operates with stereotypes about women; how it applies women's images; and how those images refer to Polish reality
Advertising · Ancient history · Business · Ideology · Modern history · Political science · Politics · Representation (politics) · Sociology · Gender Studies · History · Law · Media, Gender, and Advertising
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 2009 - 2009 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |