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Promoting pro-environmental behaviour through augmented reality and persuasive informational power

A pilot study

Bibliographic Data

ID6191120
AuthorsSharon Coen (0000-0003-4632-1929, University of Salford, The Crescent Salford , Salford , M5 4WT United Kingdom), Ian Drumm (0000-0002-8894-1475, University of Salford, The Crescent Salford , Salford , M5 4WT United Kingdom), Stefania Fantinelli (0000-0001-7930-6173, Department of Psychological, Health and Territory Sciences Università degli Studi G. d’Annunzio Chieti – Pescara (UNICH) Via dei Vestini, 31, 66100 Chieti Italy)
Year2019
Volume29
Issue3
Pages339-351
Publication date2019-07-26
Open AccessNo
TypeARTICLE
VenueHuman Affairs (JOURNAL)
Journal identifiersISSN: 1210-3055 • E-ISSN: 1337-401X
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/humaff-2019-0028
OpenAlexW2963213058
LanguageEN
Citations received1
References cited16

This pilot study examined the idea that use of a mobile technology can have positive consequences for both individual users and, indirectly, society. The augmented reality (AR) application used here is defined as a persuasive technology because it is intended to modify users’ attitudes or behaviours. The application was designed for personal use although it can generate indirect benefits for users’ communities as well as for users themselves. The application was tested on a small sample in a controlled setting in order to observe how it was used and to evaluate its efficacy as a source of information and tool for persuasion. The results showed that opinions of the AR device were generally positive; moreover, participants admitted that it improved their awareness of environmental issues. The strengths of this research are that it shows how the use of persuasive technologies can have collective benefits and demonstrates their informational power

Augmented reality · Business · Human–computer interaction · Internet privacy · Persuasion · Persuasive Technology · Applied Psychology · Behavioral Health and Interventions · Computer Science · Environmental Education and Sustainability · Innovative Human-Technology Interaction · Psychology · Social Psychology

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Citations per year0.5
Citation span2024 - 2024 (1)
Highly citedNo

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Open DOISci-HubOpen Access
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