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Instagram’s Affordances and the Visual Construction of Solidarity after a Mass Shooting

Bibliographic Data

ID6192136
AuthorsJessica S Pearce (0000-0002-8234-7205, University of Louisiana at Lafayette, LA, USA, corresponding author)
Year2022
Volume30
Issue2
Pages209-223
Publication date2022-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueIllness Crisis & Loss (JOURNAL)
Journal identifiersISSN: 1054-1373 • E-ISSN: 1552-6968
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1054137320906405
OpenAlexW3023617588
LanguageEN
Citations received2
References cited36

Solidarity is a common response after a mass shooting. Social media and social media affordances, such as hashtags, are valuable technological tools after such events. How does social media facilitate the response to mass shootings? In particular, how do platform affordances shape solidarity practices? To this end, I analyzed Instagram images tagged #LafayetteStrong 2 years after a mass shooting in Lafayette, Louisiana. I observed several solidarity-inspired themes including material objects, community events and landmarks, references to support and reflection, and photographs as advertisements. I argue that Instagram affords a mediated form of solidarity, visually documenting ritualized community practices, while also facilitating individualized and subjective interpretations of solidarity. Users exploited Instagram’s affordances for advertisement purposes, capitalizing on a community-centered hashtag. These findings contribute to the sociological literature on mass shootings, the visual construction of solidarity, and the influence of technology

Affordance · Cognitive psychology · Mass media · Media studies · Online community · Political science · Politics · Social media · Sociology · Solidarity · World Wide Web · Computer Science · Crime, Deviance, and Social Control · Psychology · Public Relations and Crisis Communication · Rhetoric and Communication Studies · Social Psychology

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Unique citing works2
Citations per year0,4
Citation span2021 - 2021 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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