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Less is more

The lure of ambiguity, or why familiarity breeds contempt

Dados Bibliográficos

ID6198973
AutoresMichael I Norton (Harvard University), Jeana H Frost, Jeana Frost, Dan Ariely (0000-0002-6175-4151)
Ano2007
Volume92
Fascículo1
Páginas97-105
Data de publicação2007-01-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Personality and Social Psychology (JOURNAL)
Identificadores do periódicoISSN: 0022-3514 • E-ISSN: 1939-1315
EditoraAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.92.1.97
PMID17201545
OpenAlexW2156555424
IdiomaEN
Citações recebidas59
Referências citadas50

The present research shows that although people believe that learning more about others leads to greater liking, more information about others leads, on average, to less liking. Thus, ambiguity--lacking information about another--leads to liking, whereas familiarity--acquiring more information--can breed contempt. This "less is more" effect is due to the cascading nature of dissimilarity: Once evidence of dissimilarity is encountered, subsequent information is more likely to be interpreted as further evidence of dissimilarity, leading to decreased liking. The authors document the negative relationship between knowledge and liking in laboratory studies and with pre- and postdate data from online daters, while showing the mediating role of dissimilarity

Ambiguity · Contempt · Developmental psychology · Impression formation · Linguistics · Perception · Social perception · Cultural Differences and Values · Evolutionary Psychology and Human Behavior · Olfactory and Sensory Function Studies · Psychology · Social Psychology

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Obras citantes distintas59
Citações por ano3,28
Intervalo de citações2008 - 2026 (19)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 53
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