Race of source effects in the Elaboration Likelihood Model
Bibliographic Data
| ID | 6203438 |
|---|---|
| Authors | Paul H White (0000-0002-5538-4430, corresponding author), Stephen G Harkin, Stephen G Harkins |
| Year | 1994 |
| Volume | 67 |
| Issue | 5 |
| Pages | 790-807 |
| Publication date | 1994-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Personality and Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-3514 • E-ISSN: 1939-1315 |
| Publisher | American Psychological Association (APA) (PUBLISHER) |
| DOI | 10.1037//0022-3514.67.5.790 |
| PMID | 7983579 |
| OpenAlex | W2048135956 |
| Language | EN |
| Citations received | 53 |
| References cited | 5 |
In a series of experiments, we investigated the effect of race of source on persuasive communications in the Elaboration Likelihood Model (R.E. Petty & J.T. Cacioppo, 1981, 1986). In Experiment 1, we found no evidence that White participants responded to a Black source as a simple negative cue. Experiment 2 suggested the possibility that exposure to a Black source led to low-involvement message processing. In Experiments 3 and 4, a distraction paradigm was used to test this possibility, and it was found that participants under low involvement were highly motivated to process a message presented by a Black source. In Experiment 5, we found that attitudes toward the source's ethnic group, rather than violations of expectancies, accounted for this processing effect. Taken together, the results of these experiments are consistent with S.L. Gaertner and J.F. Dovidio's (1986) theory of aversive racism, which suggests that Whites, because of a combination of egalitarian values and underlying negative racial attitudes, are very concerned about not appearing unfavorable toward Blacks, leading them to be highly motivated to process messages presented by a source from this group.
Cognitive psychology · Distraction · Elaboration · Elaboration likelihood model · Ethnic group · Information source (mathematics · Persuasion · Race (biology · Sociology · Statistics · Test (biology · Cultural Differences and Values · Gender Studies · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology · Survey Sampling and Estimation Techniques
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| Unique citing works | 33 |
|---|---|
| Citations per year | 1,71 |
| Citation span | 1995 - 2023 (29) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 45 |