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Audience-tuning effects on memory

The role of shared reality

Bibliographic Data

ID6206546
AuthorsGerald Echterhoff (0000-0002-7395-5313, Columbia University), E Tory Higgins (0000-0003-4157-8207, Columbia University), Stephan Groll (University of Cologne)
Year2005
Volume89
Issue3
Pages257-276
Publication date2005-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.89.3.257
PMID16248713
OpenAlexW2140170751
LanguageEN
Citations received61
References cited92

After tuning to an audience, communicators' own memories for the topic often reflect the biased view expressed in their messages. Three studies examined explanations for this bias. Memories for a target person were biased when feedback signaled the audience's successful identification of the target but not after failed identification (Experiment 1). Whereas communicators tuning to an in-group audience exhibited the bias, communicators tuning to an out-group audience did not (Experiment 2). These differences did not depend on communicators' mood but were mediated by communicators' trust in their audience's judgment about other people (Experiments 2 and 3). Message and memory were more closely associated for high than for low trusters. Apparently, audience-tuning effects depend on the communicators' experience of a shared reality

Advertising · Audience response · Cognitive psychology · Identification (biology) · Mood · Target audience · Communication in Education and Healthcare · Computer Science · Memory Processes and Influences · Psychology · Social Psychology · Team Dynamics and Performance

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Unique citing works61
Citations per year3,05
Citation span2006 - 2026 (21)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 49
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