Can a Personality Trait Predict Talk About Science

Sensation Seeking as a Science Communication Targeting Variable

Bibliographic Data

ID6219248
AuthorsYoori Hwang (University of Minnesota, Minneapolis, corresponding author), Brian G Southwell (0000-0001-5091-8782, University of Minnesota, Minneapolis)
Year2007
Volume29
Issue2
Pages198-216
Publication date2007-12-01
Open AccessYes
TypeARTICLE
VenueScience Communication (JOURNAL)
Journal identifiersISSN: 1075-5470 • E-ISSN: 1552-8545
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1075547007308599
OpenAlexW2005012734
LanguageEN
Citations received9
References cited49

Sensation seeking, a trait that has been invoked by public health campaign scholars as a targeting variable, also holds promise for informal science education professionals who seek to engage social networks in their promotion efforts. The authors contend that sensation seeking should positively predict talk about science, even after controlling for often-cited predictors such as education, relevant employment, perceived understanding of science, perceived relevance of science, and attitude toward science. Data from a random digit dial telephone survey ( N = 667) supported the authors' hypothesis. The authors note connections to the science communication and opinion leadership literatures and encourage future work in this vein

Advertising · Pedagogy · Personality · Political science · Public awareness of science · Public relations · Science communication · Science education · Sensation Seeking · Telephone survey · Trait · Adventure Sports and Sensation Seeking · Climate Change Communication and Perception · Media Influence and Health · Psychology · Social Psychology

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