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When Trust Matters

Perceived Characteristics of Behavioral Guidance as Moderators of Trust in Compliance Decisions

Datos Bibliográficos

ID6219487
AutoresHwanseok Song (0000-0003-0995-0291, Purdue University, West Lafayette, IN, USA, autor de correspondencia), Prudence Timuche Mbah (0009-0001-8027-740X, Purdue University, West Lafayette, IN, USA)
Año2025
Volumen47
Número5
Páginas702-729
Fecha de publicación2025-10-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaScience Communication (JOURNAL)
Identificadores de la revistaISSN: 1075-5470 • E-ISSN: 1552-8545
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/10755470241304389
OpenAlexW4405573898
IdiomaEN
Citas recibidas2
Referencias citadas60

We tested whether perceived characteristics of behavioral measures suggested by a public health authority such as uncertainty, complexity, subjective knowledge, and perceived behavioral control would moderate the effect of trust in that authority on compliance intentions. We also tested how other known determinants of behavior such as attitude, subjective norms, perceived risks and benefits, and freedom threat would moderate trust effects. Findings suggest that trust was more strongly associated with behavioral compliance decisions when individuals felt more confident in their understanding of the suggested behavior. In addition, behavioral characteristics involving affective evaluations appeared to enhance the effects of trust

Political science · Public relations · Public trust · Theory of planned behavior · Behavioral Health and Interventions · Psychology · Psychology of Social Influence · Risk Perception and Management · Social Psychology

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Obras citantes distintas2
Citas por año2
Intervalo de citas2025 - 2026 (2)
Velocidad de citacióncurrent
Altamente citadoNo
Tipos de citaNeutras: 1
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