When corporate actors take over the game

The Corporatization of Organic, Recycling and Breast Cancer Activism

Datos Bibliográficos

ID6220268
AutoresLeslie King (0000-0002-2940-6077, Sociology, Smith College, Northampton, MA, USA, autor de correspondencia), Julianne Busa (Resilience Ecological Consulting, Easthampton, MA,USA), Julianne H Mills Busa
Año2017
Volumen16
Número5
Páginas549-563
Fecha de publicación2017-09-03
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaSocial movement studies (JOURNAL)
Identificadores de la revistaISSN: 1474-2829 • E-ISSN: 1474-2837
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14742837.2017.1345304
OpenAlexW2732317422
IdiomaEN
Citas recibidas7
Referencias citadas36

Social change endeavors are increasingly shaped by corporate interests and, in some instances, large corporations take over ideas and practices initiated by social change advocates. We label this process ‘corporatization’ and argue that, while it is clearly a variant of co-optation, it has specific qualities that warrant a separate analytical framework. Using existing research to examine the cases of breast cancer activism, organic food, and recycling in the United States – all extreme examples of corporatization – we conceptualize corporatization as a subset of co-optation in which: (1) corporations come to dominate fields initiated by activists; (2) corporatized versions become widespread; and (3) alternative, ‘response,’ movements emerge to oppose corporatized versions. We posit that, in each case, ‘corporate takeover devices’ allowed corporate entities to ‘join the game’ and eventually come to dominate fields initiated by social movements

Business · Corporatization · Law and economics · Political economy · Political science · Politics · Public relations · Social movement · Sociology · Warrant · Law · Management and Organizational Studies · Participatory Visual Research Methods · Political and Economic history of UK and US