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Mapping the drivers of negative campaigning

Insights from a candidate survey

Bibliographic Data

ID6298043
AuthorsJ Maier (0000-0001-8301-5125, University of Koblenz-Landau, Germany, corresponding author), Alessandro Nai (0000-0001-7303-2693, University of Amsterdam, The Netherlands)
Year2023
Volume44
Issue2
Pages195-211
Publication date2023-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Political Science Review (JOURNAL)
Journal identifiersISSN: 0192-5121 • E-ISSN: 1460-373X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0192512121994512
OpenAlexW3136875565
LanguageEN
Citations received34
References cited57

Which candidates are more likely to go negative, and under which conditions? We analyze self-reported survey data from candidates having run in the 2017 German federal election for the main parties. More specifically, we test a comprehensive set of factors supposed to drive the use of (a) negative campaigning in general, (b) policy attacks, and (c) character attacks. Our results show that for all three versions of negative campaigning the political profile of candidates is most important, followed by personality traits, perceived campaign dynamics, social profile, and available campaign resources. Within these categories, five factors are important across the board: members of the governing parties are less likely to attack, ‘extreme ideology’ of the candidate fuels the use of attack politics, candidates who believe that the media can persuade voters attack more often, disagreeable candidates tend to go negative, and male candidates are more likely to attack than females

Advertising · Big Five personality traits · Business · Geography · German · Ideology · Personality · Political science · Politics · Public relations · Set (abstract data type · Social media · Survey data collection · Test (biology · Computer Science · Electoral Systems and Political Participation · Law · Populism, Right-Wing Movements · Psychology · Social Media and Politics · Social Psychology

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Unique citing works34
Citations per year6,8
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 34

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