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Political communication on Facebook

Do populist parties send out more posts

Bibliographic Data

ID6314733
AuthorsJan Philipp Thomeczek (0000-0001-6620-0900, Westfälische Wilhelms University of Münster Institute for Political Science, Münster, Germany, corresponding author)
Year2024
Volume30
Issue6
Pages1143-1151
Publication date2024-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueParty Politics (JOURNAL)
Journal identifiersISSN: 1354-0688 • E-ISSN: 1460-3683
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13540688231184626
OpenAlexW4382073264
LanguageEN
Citations received10
References cited20

Scholars connect the rise of populist parties and the growing importance of social media platforms for political communication as the emerging social media logic seems well-suited to populist communication. The following research note presents a novel dataset that connects Facebook accounts to party-level populism data from the POPPA database. Over 600,000 posts from 226 parties between 2017 and 2019 were analysed. The results show that in most European countries, populist parties are more active than non-populist parties on Facebook. However, high variation in the frequency of posts emphasises that country-specific aspects play an important role. Generally, Italian parties are much more active than those from other countries, whereas those in Northern and Western Europe are the least active. The most active party in Europe, the Italian right-wing populist Lega, showed the most extreme level of activity: its daily activity is around 20 times higher than the median. Furthermore, this analysis highlights why researchers should carefully check Facebook data for implausible inactivity and how connecting different data resources can help overcome potential biases resulting from missing data. Future studies analysing any party communication on Facebook will benefit from the insights and the list of party accounts featured herein

European Social Survey · Political economy · Political science · Politics · Populism · Public relations · Social media · Sociology · Variation (astronomy · Law · Misinformation and Its Impacts · Populism, Right-Wing Movements · Social Media and Politics

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Unique citing works10
Citations per year3,33
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 10

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