Party fragmentation and campaign spending

A subnational analysis of the German party system

Bibliographic Data

ID6314841
AuthorsMarc S Jacob (0000-0001-8267-1956, ETH Zurich, corresponding author), Jan Pollex (0000-0002-3397-9660, University of Osnabrueck, Germany)
Year2022
Volume28
Issue4
Pages770-782
Publication date2022-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueParty Politics (JOURNAL)
Journal identifiersISSN: 1354-0688 • E-ISSN: 1460-3683
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13540688211016986
OpenAlexW3163902194
LanguageEN
Citations received3
References cited52

Party finance allows elucidating parties’ behaviour in differing political and institutional contexts, yet only a few studies investigate expenditure patterns. Given that campaign activities are central for parties to fulfil their core functions in representative democracy, this study seeks to explain why parties invest in electoral campaigns to different degrees. We argue that high party fragmentation reinforces parties’ focus on electoral races in election years, a mechanism we refer to as the ‘campaign concentration effect’. By contrast, in less fragmented systems, parties invest more in campaigning on a continuous basis. A subnational analysis of the German party system between 2009 and 2017 provides evidence for this effect. Our results imply that growing party fragmentation nurtures parties’ efforts to succeed in elections, which is likely to intensify parties’ orientation towards short yet capital-intensive campaigns

Democracy · Economics · Fragmentation (computing · German · Political economy · Political science · Politics · Electoral Systems and Political Participation · Law · Political Influence and Corporate Strategies · Populism, Right-Wing Movements

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