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Electoral Change, Inertia and Campaigns in New Zealand

The First Modern FPP Campaign in 1987 and the First MMP Campaign in 1996

Bibliographic Data

ID6315399
AuthorsDavid Denemark (0000-0002-3248-2927, The University of Western Australia, corresponding author)
Year2003
Volume9
Issue5
Pages601-618
Publication date2003-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueParty Politics (JOURNAL)
Journal identifiersISSN: 1354-0688 • E-ISSN: 1460-3683
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13540688030095005
OpenAlexW2034296856
LanguageEN
Citations received8
References cited15

Electoral change creates important and competing incentives for political parties, parliamentary elites and candidates to transform their campaign techniques in order to maximize votes under the new realities - a process constrained by continued reliance on familiar techniques. In this article I examine two significant moments of electoral change in New Zealand from partisan stability to dealignment in the late 1980s, and from an SMP/plurality system to Mixed Member Proportional (MMP) representation in 1996 - as a way of exploring inertia and change in the transformation of campaigns at the constituency level. Drawing on findings from in-depth interviews conducted with individuals responsible for the parties' campaigns in the 1987 and 1996 New Zealand general elections, I explore the extent to which political campaign elites, parliamentarians and candidates responded to incentives to adopt a fundamentally new election campaign logic - in these two cases, dictated by the new tactical centrality of marginal seats and geographically defined constituencies in the modern first-past-the-post (FPP) campaign, and then by the ascendancy in their place of the party list vote, issue constituencies and nationwide campaigns under MMP

Centrality · Democracy · Economics · Electoral politics · Electoral system · General election · Incentive · Market economy · Order (exchange · Political economy · Political science · Politics · Proportional representation · Representation (politics · Sociology · Electoral Systems and Political Participation · Labor Movements and Unions · Law · New Zealand Economic and Social Studies · Public Administration

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Unique citing works8
Citations per year0,4
Citation span2006 - 2022 (17)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 8
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