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How Voters Decide

Information Processing in Election Campaigns

Bibliographic Data

ID6323161
AuthorsBeth Miller (University of Missouri–Kansas City, corresponding author)
Year2007
Volume5
Issue3
Pages641-642
Publication date2007-09-01
Open AccessYes
TypeREVIEW
Review ofHow Voters Decide: Information Processing in Election Campaigns, Richard R Lau, 2006
VenuePerspectives on Politics (JOURNAL)
Journal identifiersISSN: 1537-5927 • E-ISSN: 1541-0986
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1537592707071861
OpenAlexW2116021185
LanguageEN

How Voters Decide: Information Processing in Election Campaigns. By Richard R. Lau and David P. Redlawsk. New York: Cambridge University Press, 2006. 366p. $75.00 cloth, $29.99 paper. Models of voting behavior go a long way toward predicting the choices individuals make in elections. And, for practical purposes, prediction is critical, as it gives us important insight into the potential outcomes that might ensue, given certain conditions. However, research on information processing is increasingly focusing our attention more explicitly on understanding the process by which voters make decisions rather than focusing exclusively on the decisions themselves. This is exactly what Richard Lau and David Redlawsk do in How Voters Decide. This book departs from previous information processing research because not only do the authors propose a comprehensive process-oriented model of voter decision making, but they also test the various steps in the process using data gathered in an explicitly dynamic format

Cognitive psychology · Decision process · Economics · Information processing · Management science · Operations research · Political science · Politics · Process (computing · Test (biology · Voting · Voting behavior · Computer Science · Electoral Systems and Political Participation · Engineering · Game Theory and Voting Systems · Law · Media Influence and Politics · Psychology

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