Fighting or fumbling with the beast? The mediatisation of public sector agencies in Australia and the Netherlands

Bibliographic Data

ID6326978
AuthorsThomas Schillemans (0000-0003-2378-4998, Utrecht University, the Netherlands, corresponding author)
Year2016
Volume44
Issue1
Pages79-96
Publication date2016-01-01
Open AccessNo
TypeARTICLE
VenuePolicy & Politics (JOURNAL)
Journal identifiersISSN: 0305-5736 • E-ISSN: 1470-8442
PublisherBristol University Press (PUBLISHER • GB)
DOI10.1332/030557315x14466438893302
OpenAlexW2550175564
LanguageEN
Citations received7

Public agencies are the objects of a large share of the daily news and devote substantial resources to media management and monitoring. This paper analyses how public agencies have adapted their internal structures and processes in order to meet the demands from their media environment. To this end, an analytical framework for the analysis of organisational mediatisation – the adaptation of internal structures and processes to external media demands – is developed. This is the first framework available for empirical analyses of organisational mediatisation. Its use is then demonstrated in a comparative analysis of the mediatisation of public agencies in Australia and the Netherlands; countries with contrasting political and media systems. An explorative, multimethods study describes how Australian agencies go to greater lengths in accommodating their media environment – they fight the media beast – whereas Dutch agencies are more hesitant; they are fumbling with the beast

Adaptation (eye · Business · Order (exchange · Political science · Politics · Public relations · Public sector · Sociology · Public Relations and Crisis Communication

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