Evaluating Measures of Campaign Advertising Exposure on Political Learning
Bibliographic Data
| ID | 6333315 |
|---|---|
| Authors | Travis N Ridout (0000-0003-3268-4358, Washington State University), Dhavan V Shah (0000-0001-5034-2816, University of Wisconsin–Madison), Kenneth M Goldstein (University of Wisconsin–Madison), Michael M Franz (0000-0001-5996-075X, University of Wisconsin–Madison) |
| Year | 2004 |
| Volume | 26 |
| Issue | 3 |
| Pages | 201-225 |
| Publication date | 2004-09-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Political Behavior (JOURNAL) |
| Journal identifiers | ISSN: 0190-9320 • E-ISSN: 1573-6687 |
| Publisher | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1023/b:pobe.0000043453.96025.a8 |
| OpenAlex | W2143504544 |
| Language | EN |
| Citations received | 19 |
| References cited | 15 |
Advertising · Business · Consumption (sociology · Data mining · Epistemology · Measure (data warehouse · Political advertising · Political science · Politics · Predictive power · Simple (philosophy · Social science · Sociology · Computer Science · Electoral Systems and Political Participation · Media Studies and Communication · Psychology · Social Media and Politics · Marketing
Efektivitas Iklan Politik Humas Departemen Pertanian
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Campaign Ads, Online Messaging, and Participation
The Intersection of Agenda-Setting, the Media Environment, and Election Campaign Laws
Political Advertising as Political Marketing
The Influence of Communication Context on Political Cognition in Presidential Campaigns
Cumulative and Long-Term Campaign Advertising Effects on Trust and Talk
Twitter
Digital Advertising Expenditures in the 2016 Presidential Election
Second-Level Agenda Setting and Political Advertising
Presidential Campaigns and the Fundamentals Reconsidered
Candidate Gender, Campaign Appeals, and Voter Support in Judicial Elections
Explaining Perceptions of Advertising Tone
Issue Convergence Is Nothing More than Issue Convergence
Does Political Advertising Persuade
What does “Political” Mean to You
Measuring Exposure to Political Advertising in Surveys
The Long-Term and Geographically Constrained Effects of Campaign Advertising on Political Polarization and Sorting
"The Civic Consequences of "Going Negative
Political Knowledge and the Campaign Media of 1992
Assessing Causality in the Cognitive Mediation Model
Political Advertising and News Coverage in the 1992 California U.S. Senate Campaigns
Campaign Advertising and Voter Turnout
Effects of Political Advertising
Lessons Learned
A Spot Check
Measuring Media Exposure and the Effects of Negative Campaign Ads
Campaign Issue Knowledge and Salience
Negative Campaign Advertising
| Unique citing works | 19 |
|---|---|
| Citations per year | 1 |
| Citation span | 2007 - 2025 (19) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 18 |