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The effectiveness of reagan's “star wars” address

Bibliographic Data

ID6334173
AuthorsRobert C Rowland (0000-0002-5957-2041, Baylor University), Rodger A Payne (0000-0001-8151-6807, University of Maryland, College Park)
Year1987
Volume4
Issue3
Pages161-178
Publication date1987-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePolitical Communication (JOURNAL)
Journal identifiersISSN: 1058-4609 • E-ISSN: 1091-7675
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10584609.1987.9962819
OpenAlexW2032624752
LanguageEN
Citations received1
References cited22

This essay evaluates the effectiveness of President Ronald Reagan's ‘'Star Wars” address of March 23, 1983. The essay identifies three main audiences for U.S. defense policy rhetoric—the general public, experts, and foreign governments—and examines the appeal of the speech for each audience. It concludes that the address was effective for the general public, primarily as a response to the nuclear freeze movement. However, the speech was much less effective, and perhaps counterproductive, as an appeal to expert and foreign audiences. Consequently, the long‐term prospects for the Strategic Defense Initiative may have been hurt by the speech. It focused unnecessary attention on strategic defense research and development efforts and triggered heated debates on these issues long before the deployment decision must be made

Appeal · Foreign policy · Political science · Politics · Public opinion · Public policy · Public relations · Rhetoric · Sociology · Software deployment · Star (game theory · Computer Science · International Relations and Foreign Policy · Law · Nuclear Issues and Defense · Public Administration

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Unique citing works1
Citations per year0,03
Citation span1989 - 1989 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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