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TalkShow Exposure as an Opinion Activity

Bibliographic Data

ID6334702
AuthorsZhongdang Pan, Gerald M Kosicki (0000-0003-3679-4087)
Year1997
Volume14
Issue3
Pages371-388
Publication date1997-07-01
Open AccessNo
TypeARTICLE
VenuePolitical Communication (JOURNAL)
Journal identifiersISSN: 1058-4609 • E-ISSN: 1091-7675
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/105846097199380
OpenAlexW2078008857
LanguageEN
Citations received15

By analyzing data from a national probability sample, this study shows that call-in talk shows on television and radio reach a significant segment of the mass audience. The audiences for these shows are more conservative in their self-reported ideological orientations. Exposure to these call-in talk shows is found to be an empirically distinct dimension of media exposure behavior. This dimension overlaps with exposure to other forms of news and public affairs information, and is also associated with certain modes of political participation, namely contacting elected officials and contributing to or being affiliated with political organiz ations for specific causes. This article argues that exposure to call-in talk shows is more than media exposure per se. It is also a type of opinion activity. Because of the participatory and interactive features, call-in talk shows constitute an important venue for viewers and listeners to be politically energized and to participate in the construction of public discourse concerning important issues

Citizen journalism · Dimension (graph theory · Ideology · Mass media · Media studies · News media · Political communication · Political science · Politics · Public opinion · Public relations · Sample (material · Sociology · Gender, Feminism, and Media · Law · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology

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Citations per year0.54
Citation span1998 - 2023 (26)
Highly citedNo

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