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Media Effects in the Viewer’s Choice Era

Testing Revised Agenda-Setting and Priming Hypotheses

Bibliographic Data

ID6335204
AuthorsRichard R Lau (0000-0002-5412-8777, Rutgers, the State University of New Jersey), Kathleen Rogers (0000-0002-5374-2708, Rutgers, the State University of New Jersey, corresponding author), Jamel Love (Rutgers, the State University of New Jersey)
Year2021
Volume38
Issue3
Pages199-221
Publication date2021-05-04
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePolitical Communication (JOURNAL)
Journal identifiersISSN: 1058-4609 • E-ISSN: 1091-7675
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10584609.2020.1763526
OpenAlexW3033009951
LanguageEN
Citations received4
References cited35

One of the not-so-minimal effects of media exposure is the ability of the media to set the agenda for political discussion and debate, to tell voters what to think about, if not what to think. Most experimental studies of agenda-setting probably over-estimate its actual effects, however, by forcing exposure to a story on some particular topic – an especially unrealistic setting in today's viewer's choice media environment. We avoid this problem by exploring agenda-setting and priming in a more realistic campaign environment, a 10-wave panel study where we randomly varied the opportunity to learn particular policy stands from competing gubernatorial, House, and Senate candidates in a mock off-year election campaign. We find correlational evidence that explicit attention to stories about a particular political issue is associated with greater perceived importance of that issue, but random assignment of exposure to such stories has no causal effect on perceived importance. We find weak evidence that agenda-setting is limited to in-party partisans

Economics · Forcing (mathematics · Motivated reasoning · Political science · Politics · Positive economics · Priming (agriculture · Public relations · Set (abstract data type · Sociology · Computer Science · Electoral Systems and Political Participation · Law · Media Influence and Politics · Psychology · Social Media and Politics · Social Psychology

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Unique citing works4
Citations per year0,8
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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