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Staging media events to achieve legitimacy

A case study of Britain's friends of the earth

Bibliographic Data

ID6335205
AuthorsDonald W Greenberg, Donald Greenberg (Fairfield University, corresponding author)
Year1985
Volume2
Issue4
Pages347-362
Publication date1985-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePolitical Communication (JOURNAL)
Journal identifiersISSN: 1058-4609 • E-ISSN: 1091-7675
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10584609.1985.9962773
OpenAlexW2053301660
LanguageEN
Citations received7
References cited3

The article attempts to show how Friends of the Earth, a British public interest group, employs a series of tactics to attract public attention and achieve political legitimacy. The prime focus is placed on the creation of a favorable climate vis‐à‐vis the media. Friends of the Earth has been remarkably successful in this area not only because of the quantity of the coverage but also the positive tone to the coverage. The article goes on to speculate why Friends of the Earth has had such success with the media. The major factors appear to be the theatrical nature of the events staged; the thorough research done by Friends of the Earth; and the media's need for a legitimate spokesman for the ecological movement. The article finally explores the price paid by Friends of the Earth for alienating various actors in the political system. The most significant consequence relates to the bureaucracy which uses the media events as a rationale for dismissing the serious arguments made by Friends of the Earth

Bureaucracy · Earth (classical element · Focus (optics · Legitimacy · Political economy · Political science · Politics · Public opinion · Public relations · Sociology · Tone (literature · Climate Change Communication and Perception · Law · Social and Cultural Dynamics · Sustainability and Climate Change Governance

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  • The structure of social protest, 1961–1983

    Open Access•P Bearman, Peter S Bearman et al.•Social Networks•1993

  • The media and the social construction of the environment

    Open Access•Anders Hansen•Media Culture & Society•1991

  • Source strategies and the communication of environmental affairs

    Open Access•Alison Anderson•Media Culture & Society•1991

  • Out of the Mouths of Babes and Experts

    Julian Matthews•Journalism Studies•2005

  • Environmental protest and tap-dancing with the media in the information age

    Open Access•Brett Hutchins, Libby Lester•Media Culture & Society•2006

  • Mobilizing environmental sentiment through the media

    Emily Matthews Luxon•Environmental Politics•2019

  • Environmentalism, Middle-Class Radicalism and Politics

    Open Access•Stephen Cotgrove, Andrew Duff•The Sociological Review•1980

Unique citing works7
Citations per year0,2
Citation span1991 - 2019 (29)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 7

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