Directing Electoral Appeals away from the Center

Issue Position and Issue Salience

Bibliographic Data

ID6338992
AuthorsRobert A Bernstein (Auburn University, corresponding author)
Year1995
Volume48
Issue3
Pages479-505
Publication date1995-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePolitical Research Quarterly (JOURNAL)
Journal identifiersISSN: 1065-9129 • E-ISSN: 1938-274X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/106591299504800302
OpenAlexW1974494344
LanguageEN
Citations received8
References cited27

This study analyzes issues used repeatedly by the ANES in studying presidential races, 1972-88. Three conclusions stand out in the findings: (1) on issues offering concentrated benefits and diffuse or deferred costs, there is a correlation between issue position and issue salience; (2) those issues tend to be most salient to strong proponents, and of almost no salience to strong opponents; (3) consequently, the optimal candidate lo cation on such issues is not at the mean preference of the electorate, but between that preference and the preference of the strong proponents of each issue

Center (category theory · Cognitive psychology · Economics · Law and economics · Microeconomics · Political economy · Political science · Politics · Position (finance · Positive economics · Preference · Presidential system · Salience (neuroscience · Salient · Electoral Systems and Political Participation · European and International Law Studies · Game Theory and Voting Systems · Judicial and Constitutional Studies · Law · Legal and Constitutional Studies · Political Influence and Corporate Strategies · Psychology · Public Administration · Social Psychology

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