Place-Based Imagery and Voter Evaluations
Experimental Evidence on the Politics of Place
Bibliographic Data
| ID | 6340344 |
|---|---|
| Authors | Nicholas F Jacobs (0000-0002-3787-6925, University of Virginia, Charlottesville, USA), B Kal Munis (0000-0002-5364-6580, University of Virginia, Charlottesville, USA, corresponding author) |
| Year | 2019 |
| Volume | 72 |
| Issue | 2 |
| Pages | 263-277 |
| Publication date | 2019-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Political Research Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 1065-9129 • E-ISSN: 1938-274X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1065912918781035 |
| OpenAlex | W2846781137 |
| Language | EN |
| Citations received | 68 |
| References cited | 66 |
Prior research has shown that social identities defined by an attachment to place (i.e., “place-based” identities) are influential in shaping how citizens understand and think about political topics. Moreover, prior research has also argued that candidates sometimes use “place-based appeals” in order to win support among the electorate, and that such appeals are seemingly widespread. While past research has provided a rich understanding of what place-based identity and place-based appeals are, there is a large gap in what we know about the causal effects of such appeals. In this study, we address this gap by testing experimentally the effects of place-based appeals on voters’ evaluation of candidate likeability and ability to understand their constituents, across the broader American patchwork. Using a set of modified campaign mailer advertisements, we alter whether respondents see an ad that uses rural or urban imagery when introducing a candidate. Our results indicate that, consistent with existing theory, place-based appeals are impactful in shaping political evaluations among rural voters, but do not appear as relevant for urban voters. Overall, we argue that place—or symbolically charged geographical sites—is a useful, widespread, and potentially powerful political heuristic
Aesthetics · Economics · Epistemology · Heuristic · Identity (music · Order (exchange · Political science · Politics · Set (abstract data type · Sociology · Computer Science · Electoral Systems and Political Participation · Law · Psychology · Social and Cultural Dynamics · Social and Intergroup Psychology · Social Psychology
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| Unique citing works | 68 |
|---|---|
| Citations per year | 11,33 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 67 |