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Partisan Mobilization Campaigns in the Field

Results from a Statewide Turnout Experiment in Michigan

Bibliographic Data

ID6340359
AuthorsDavid W Nickerson (0000-0001-6383-9418, University of Notre Dame), Ryan D Friedrichs (Harvard University), David C King (Harvard University)
Year2006
Volume59
Issue1
Pages85-97
Publication date2006-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePolitical Research Quarterly (JOURNAL)
Journal identifiersISSN: 1065-9129 • E-ISSN: 1938-274X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/106591290605900108
OpenAlexW2162544719
LanguageEN
Citations received56
References cited23

Political parties have recently rediscovered grassroots tactics for voter mobilization. The only solid evidence for the effectiveness of such get-out-the-vote (GOTV) tactics is based upon non-partisan field experiments that may not accurately capture the effectiveness of partisan campaign outreach. In order to address this lacuna, during the 2002 Michigan gubernatorial election, a large field experiment across 14 state house districts evaluated the cost effectiveness of three mobilization technologies utilized by the Michigan Democratic Party’s Youth Coordinated Campaign: door hangers, volunteer phone calls, and face-to-face visits. Contrary to past non-partisan experiments, our results indicate that all three GOTV strategies possess similar cost-effectiveness

Democracy · Grassroots · Mobilization · Outreach · Phone · Political science · Politics · Turnout · Voter turnout · Voting · Electoral Systems and Political Participation · Law · Media Studies and Communication · Public Administration · Social Media and Politics

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Unique citing works56
Citations per year0,51
Citation span1916 - 2026 (111)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 55

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