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Populism and Popular Support

Vertical Accountability, Exogenous Events, and Leader Discourse in Venezuela

Bibliographic Data

ID6340995
AuthorsGregory J Love (0000-0002-8971-3554, The University of Mississippi, MS, USA, corresponding author), Leah Windsor (0000-0002-4311-1320, The University of Memphis, TN, USA), Leah C Windsor
Year2018
Volume71
Issue3
Pages532-545
Publication date2018-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePolitical Research Quarterly (JOURNAL)
Journal identifiersISSN: 1065-9129 • E-ISSN: 1938-274X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1065912917749752
OpenAlexW2782933985
LanguageEN
Citations received12
References cited49

As a populist leader, Hugo Chavez famously used emotionally charged populist rhetoric to appeal to a broad base of poor and working-class Venezuelans. Was his choice of linguistic discourse a tool of popular control, response to public opinion, or both? Answering this question sheds light on the effectiveness of classical democratic conceptions of vertical accountability for populist leaders. Using a theoretical framework incorporating macro implications of Zaller’s receive-accept-sample (RAS) model, the concept of Erikson, Mackuen, and Stimson’s mood, and latent public opinion, we develop several competing expectations regarding rhetoric and presidential approval in Venezuela. Using computational sentiment analysis on a unique dataset of transcripts from Chavez’s Aló Presidente broadcasts, we evaluate Chavez’s quarterly public approval ratings with vector autoregression (VAR) and Koyck models. Results indicate presidential approval levels are causally linked to not only exogenous economic factors but also leader discourse. Results also indicate that leader language is not shaped by approval levels, illustrating the power of messaging and media control for populist leaders and the potential limits of democratic accountability

Accountability · Appeal · Democracy · Linguistics · Political economy · Political science · Politics · Populism · Power (physics · Presidential system · Public opinion · Rhetoric · Sociology · Cultural and political discourse analysis · Law · Politics and Society in Latin America · Populism, Right-Wing Movements

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Unique citing works12
Citations per year1,5
Citation span2018 - 2025 (8)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 12

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