Political Marketing Models
The Curious Incident of the Dog that Doesn't Bark
Bibliographic Data
| ID | 6344987 |
|---|---|
| Authors | Heather Savigny (0000-0003-1940-688X, University of East Anglia), Mick Temple (University of Staffordshire) |
| Year | 2010 |
| Volume | 58 |
| Issue | 5 |
| Pages | 1049-1064 |
| Publication date | 2010-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Political Studies (JOURNAL) |
| Journal identifiers | ISSN: 0032-3217 • E-ISSN: 1467-9248 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1111/j.1467-9248.2010.00830.x |
| OpenAlex | W1566960274 |
| Language | EN |
| Citations received | 9 |
| References cited | 39 |
Contemporary politics has become dominated by the use of marketing strategies, techniques and principles. An academic literature has emerged in response to these empirical trends. Much of this literature is grounded in management marketing theory, and the contention of this article is that while this may provide a useful heuristic device, the models of political behaviour it proposes are seriously flawed by their assumptions of a passive or neutral role for the media. The intention here is, first, to restore agency to the media. This is achieved by highlighting their influence in shaping the political message, rather than simply disseminating it as implied by the management marketing models. Second, we draw attention to some of the key democratic implications of applying marketing to the practice of politics and highlight the potential role of the media as agents providing a corrective function to the democratic deficits we identify
Agency (philosophy · Business · Democracy · Function (biology · Political science · Politics · Public relations · Social science · Sociology · Gender, Feminism, and Media · Globalization and Cultural Identity · Law · Marketing · Media Studies and Communication
Spin doctors and political news management
Conceptualizing Usage in Voting Behavior for Political Marketing
The Media and the Message
Limitations and implications of product‐oriented, sales‐oriented and market‐oriented political parties
Profiling voters’ requirements for effective political campaign
Political Marketing and Intellectual Autonomy
Examining the Barriers to Licensed Private Cannabis Retailers in Canada
Politics and Image
Democratic Malaise
Citizen Consumers
Mass Media, Politics and Democracy
Designer Politics
The Marketing of the President
Broadening the Concept of Marketing
Social Policy, the Media and Misrepresentation
The Phenomenon of Political Marketing
New Labour's Third Way
Focus Groups and Political Marketing
The Troubling Equivalence of Citizen and Consumer
Politics and the Media in Britain
Manufacturing consent
A Critique of the Lees-Marshment Market-Oriented Party Model
The Marriage of Politics and Marketing
Political Marketing
The Labour Campaign
The Impact of Political Marketing on Internal Party Democracy
Political Marketing
Journalism
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,6 |
| Citation span | 2011 - 2024 (14) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |