Does Giving People Their Preferred Survey Mode Actually Increase Survey Participation Rates? An Experimental Examination
Bibliographic Data
| ID | 6367257 |
|---|---|
| Authors | K Olson (0000-0002-8004-0226), Jolene D Smyth (0000-0001-8905-8804), H M Wood, Hadley Wood (0009-0006-8703-0190) |
| Year | 2012 |
| Volume | 76 |
| Issue | 4 |
| Pages | 611-635 |
| Publication date | 2012-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/poq/nfs024 |
| OpenAlex | W2154396535 |
| Language | EN |
| Citations received | 20 |
| References cited | 13 |
Survey research has long grappled with the concept of survey mode preference: the idea that a respondent may prefer to participate in one survey mode over another. This article experimentally examines the effect of mode preference on response, contact, and cooperation rates; mode choice; and data collection efficiency. Respondents to a 2008 telephone survey (n = 1,811; AAPOR RR3 = 38 percent) were asked their mode preference for future survey participation. These respondents were subsequently followed up in 2009 with two independent survey requests. The first follow-up survey request was another telephone survey (n = 548; AAPOR RR2 = 55.5 percent). In the second follow-up survey (n = 565; AAPOR RR2 = 46.0 percent), respondents were randomly assigned to one of four mode treatments: Web only, mail only, Web followed by mail, and mail followed by Web. We find that mode preference predicts participation in Web and phone modes, cooperation in phone mode (where contact and cooperation can be disentangled), and the selection of a mode when given the option of two modes. We find weak and mixed evidence about the relationship between mode preference and reduction of field effort. We discuss the important implications these findings have for mixed mode surveys
Business · Mixed mode · Mode (computer interface · Phone · Political science · Preference · Respondent · Statistics · Survey data collection · Survey methodology · Survey research · Telephone survey · Web survey · Computer Science · Economic and Environmental Valuation · Mathematics · Psychology · Survey Methodology and Nonresponse · Survey Sampling and Estimation Techniques · Applied Psychology · Marketing · Social Psychology
Survey response rates in European comparative surveys
The effects of a special sequential mixed-mode design, and reminders, on panellists’ participation in a probability-based panel study
How does broadband supply affect participation in panel surveys
Stated willingness to participate in travel surveys
Surveying Vocational Rehabilitation Applicants Online
The Influence of a Person’s Digital Affinity on Unit Nonresponse and Attrition in an Online Panel
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How Do Internet-Related Characteristics Affect Whether Members of a German Mixed-Mode Panel Switch from the Mail to the Web Mode
The interplay of incentives and mode-choice design in self-administered mixed-mode surveys
Die richtige Mischung? Ein randomisiertes Experiment zur Datenqualität bei der Kombination von Telefon- und Onlineerhebung in der empirischen Sozialforschung
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Personality as a Predictor of Unit Nonresponse in an Internet Panel
Mixed Mode Substantially Increases Hospital Consumer Assessment of Healthcare Providers and Systems Response Rates Relative to Single-Mode Protocols
Using Call-Level Interviewer Observations to Improve Response Propensity Models
Within-Household Selection in Mail Surveys
Respondent mode choice in a smartphone survey
The Consequences of Personality Biases in Online Panels for Measuring Public Opinion
Accuracy of Within-household Selection in Web and Mail Surveys of the General Population
Identifying predictors of survey mode preference
A comparison of an electronic version of the SF-36 General Health Questionnaire to the standard paper version
Citizen Surveys on the Web
How Demographic Characteristics Affect Mode Preference in a Postal/Web Mixed-Mode Survey of Australian Researchers
Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the Internet
The Effects of Response Rate Changes on the Index of Consumer Sentiment
Improving Response to Web and Mixed-Mode Surveys
Influence of an Invitation to Answer by Telephone on Response to Census Questionnaires
A Comparison of Web and Mail Survey Response Rates
Nonresponse Rates and Nonresponse Bias in Household Surveys
Leverage-Saliency Theory of Survey Participation
Development of a Standard E-Mail Methodology
A Comparison of Address-Based Sampling (ABS) Versus Random-Digit Dialing (RDD) for General Population Surveys
American Association for Public Opinion Research
| Unique citing works | 20 |
|---|---|
| Citations per year | 1,67 |
| Citation span | 2014 - 2026 (13) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 20 |