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The Effective Public for Plant-Community Public Relations Effort

Bibliographic Data

ID6368179
AuthorsJulian L Woodward, Elmo Roper
Year1951
Volume15
Issue4
Pages624
Publication date1951-01-01
Open AccessNo
TypeARTICLE
VenuePublic Opinion Quarterly (JOURNAL)
Journal identifiersISSN: 0033-362X • E-ISSN: 1537-5331
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/266349
OpenAlexW2018494943
LanguageEN

Although corporations have become increasingly concerned with the development of favorable community attitudes toward plants, little has been known about the audience toward which a public relations program should be addressed. In this article, the authors point to the small segment of a community population which is actively interested in corporation activities and suggest that public relations efforts, to be effective, should be addressed to this group

Community development · Corporation · Point (geometry · Political science · Population · Public relations · Sociology · Animal and Plant Science Education · Diverse Educational Innovations Studies · Law

Highly citedNo

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