The Effective Public for Plant-Community Public Relations Effort
Bibliographic Data
| ID | 6368179 |
|---|---|
| Authors | Julian L Woodward, Elmo Roper |
| Year | 1951 |
| Volume | 15 |
| Issue | 4 |
| Pages | 624 |
| Publication date | 1951-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/266349 |
| OpenAlex | W2018494943 |
| Language | EN |
Although corporations have become increasingly concerned with the development of favorable community attitudes toward plants, little has been known about the audience toward which a public relations program should be addressed. In this article, the authors point to the small segment of a community population which is actively interested in corporation activities and suggest that public relations efforts, to be effective, should be addressed to this group
Community development · Corporation · Point (geometry · Political science · Population · Public relations · Sociology · Animal and Plant Science Education · Diverse Educational Innovations Studies · Law
| Highly cited | No |
|---|