Direct Mail and Information Diffusion
Family Planning
Bibliographic Data
| ID | 6368367 |
|---|---|
| Authors | Paul J Placek |
| Year | 1974 |
| Volume | 38 |
| Issue | 4 |
| Pages | 548 |
| Publication date | 1974-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/268182 |
| OpenAlex | W2029901775 |
| Language | EN |
| Citations received | 2 |
The success of family planning programs partially depends upon informal diffusion within the target population. This study examines the effects of direct mailing on knowledge, opinion leadership, and diffusion. Information about local birth control clinics, the pill, the IUD, and other methods of birth control was sent to a random half of a total sample of 300 welfare mothers. Subsequent interviews showed that the direct mailing improved knowledge and increased diffusion, but had no effect on self-concept as an opinion leader
Birth control · Business · Control (management · Diffusion · Direct mail · Family planning · Opinion leadership · Pill · Political science · Population · Public relations · Research methodology · Sample (material · Sociology · Computer Science · Demography · Medicine · Nursing · Psychology · Social Media and Politics · Marketing
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,14 |
| Citation span | 2012 - 2014 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |