Yes
There Are Generalized Opinion Leaders
Bibliographic Data
| ID | 6368402 |
|---|---|
| Authors | Alan S Marcus (0000-0003-4835-8565), Raymond A Bauer |
| Year | 1964 |
| Volume | 28 |
| Issue | 4 |
| Pages | 628 |
| Publication date | 1964-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/267286 |
| OpenAlex | W2023513379 |
| Language | EN |
| Citations received | 6 |
Journal Article YES: THERE ARE GENERALIZED OPINION LEADERS Get access ALAN S. MARCUS, ALAN S. MARCUS Doctoral Candiate in the Harvard Graduate School of Business Administration Search for other works by this author on: Oxford Academic Google Scholar RAYMOND A. BAUER RAYMOND A. BAUER *Professor of Business Administration in the Harvard Graduate School of Business Administration Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 28, Issue 4, WINTER 1964, Pages 628–632, https://doi.org/10.1086/267286 Published: 01 January 1964
Administration (probate law · Economics · Graduate students · Management · Pedagogy · Political science · Politics · Public opinion · Sociology · Accounting Education and Careers · Law · Public Policy and Administration Research
| Citations per year | 0.13 |
|---|---|
| Citation span | 1980 - 2011 (32) |
| Highly cited | No |