The New Pattern of Consumer Attitudes
Bibliographic Data
| ID | 6368790 |
|---|---|
| Authors | T C Chakrapani, A S C Ehrenberg |
| Year | 1974 |
| Volume | 38 |
| Issue | 3 |
| Pages | 481-481 |
| Publication date | 1974-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/poq/38.3.481-a |
| OpenAlex | W2327203344 |
| Language | EN |
Journal Article The New Pattern of Consumer Attitudes Get access T. C. Chakrapani, T. C. Chakrapani London Business School Search for other works by this author on: Oxford Academic Google Scholar A. S. C. Ehrenberg A. S. C. Ehrenberg London Business School Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 38, Issue 3, Fall 1974, Pages 481-a–481, https://doi.org/10.1093/poq/38.3.481-a Published: 01 January 1974
Advertising · Business · Library science · Sociology · Volume (thermodynamics · Computer Science · Digital Marketing and Social Media · Marketing and Advertising Strategies
| Highly cited | No |
|---|