Public Service Advertising and Its Assessment
Bibliographic Data
| ID | 6368906 |
|---|---|
| Authors | James W Swinehart (corresponding author) |
| Year | 1973 |
| Volume | 37 |
| Issue | 3 |
| Pages | 469-470 |
| Publication date | 1973-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/poq/37.3.469 |
| OpenAlex | W2314185843 |
| Language | EN |
Advertising · Business · Political science · Public relations · Public service · Service (business · Business and Economic Development · E-Government and Public Services · Outsourcing and Supply Chain Management · Psychology · Marketing
| Highly cited | No |
|---|