The Impact of A Radio Program on Adolescents

This article is the result of a study of the effects of a radio and television program designed for an adolescent audience. The findings contribute to our understanding of the acceptability of advice by adolescents when received from an anonymous agent rather than from the individuals in the adolescents‘ primary group, the effectiveness of a mass medium program as a socializing agent, and whether such a program can supplement the prestige and authority of a primary group. The author is an Instructor in Sociology and Anthropology at the Hartford Branch of the University of Connecticut

Advertising · Business · Mass media · Media studies · Medical education · Political science · Prestige · Public relations · Radio program · Sociology · Media Studies and Communication · Medicine · Psychology · Social Psychology