Campaign Activities and Electoral Outcomes in Britain 1979 and 1983
Bibliographic Data
| ID | 6370765 |
|---|---|
| Authors | I Mcallister (0000-0001-8448-6738) |
| Year | 1985 |
| Volume | 49 |
| Issue | 4 |
| Pages | 489 |
| Publication date | 1985-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/268946 |
| OpenAlex | W1973210781 |
| Language | EN |
| Citations received | 8 |
| References cited | 14 |
Political broadcasting through the electronic media has largely displaced two older methods of influencing voters—canvassing and advertising in the press—as the dominant party campaign activity during elections. This article utilizes survey data collected during the 1979 and 1983 British general elections to estimate the reported effects of these three types of campaign activity on electoral outcomes. The results show that few voters report being influenced by canvassing and advertising, and the net effect on the vote is either small or nonexistent. By contrast, around 1 in 6 report being influenced by a party political broadcast, and those most influenced are eventual Liberal-Alliance voters. The net electoral effect of political broadcasting can range as high as 3.4 percent, but gains for the Conservatives and Labour are offset by the political broadcasting of competitors. The main exceptions are the Liberals in 1979 and the Alliance in 1983, who made a net gain of 1.5 percent and 3.3 percent of the vote, respectively
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Political Leaders in Westminster Systems
The Personalization of Politics
Electoral systems, party mobilization and turnout
The Mass Media, Election Campaigning and Voter Response
Mass Media and Legislative Campaigns in a Unitary Parliamentary Democracy
Party Leaders and Election Outcomes in Britain, 1974-1983
Issues in the 1993 Election
Getting Out the Vote
Elections and the political order
Log-Linear Techniques and the Regression Analysis of Dummy Dependent Variables
Minimizing Error Variance Introduced By Missing Data Routines in Survey Analysis
The Decline of Labour Party Membership
From Parties to Candidates
Angels in Plastic
Political Issues and Liberal Support in the February 1974, British General Election
The Impact of the Campaign on the Results of Local Government Elections
Canvassing, Turnout and Party Support
Political Leadership in Industrialized Societies
Dimensions of Candidate Evaluation
Party Identification and the Floating Vote
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,21 |
| Citation span | 1987 - 2013 (27) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 8 |