Complaining about rivals
Indifference, cooperation, and competition in the governance of advertising
Bibliographic Data
| ID | 6377552 |
|---|---|
| Authors | Robert Cluley (0000-0002-0827-4538) |
| Year | 2020 |
| Volume | 14 |
| Issue | 2 |
| Pages | 316-327 |
| Publication date | 2020-04-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Regulation & Governance (JOURNAL) |
| Journal identifiers | ISSN: 1748-5983 • E-ISSN: 1748-5991 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/rego.12211 |
| OpenAlex | W2885807309 |
| Language | EN |
| Citations received | 1 |
| References cited | 40 |
What should rivals do when they see competitors breaking agreed rules within systems of self‐regulation? This study investigates compliant behavior among British advertisers to empirically answer this question. It analyses five years of complaints (n= 146,062) and adjudications (n= 4,832) published by the self‐regulatory body for the British advertising industry. The majority of firms adopt a strategy of indifference and rarely regulate their rivals. Highly engaged firms either adopt an angelic strategy as they use their resources to complain about their rivals; a deviant strategy as they are subject to a large number of complaints; or a predatory strategy as they attack their rivals through advertising regulation. This illustrates a unique form of regulatory capture in which a regulatory system becomes an arena of competition for some actors while continuing as a governance mechanism for others
Adjudication · Advertising · Business · Competition (biology · Competitor analysis · Corporate governance · Economics · Industrial organization · Mechanism (biology · Political science · Subject (documents · Consumer Behavior in Brand Consumption and Identification · Global trade, sustainability, and social impact · Law · Regulation and Compliance Studies · Marketing
The Regulation of Advertising
Powers of Persuasion
The importance of industry compliance in improving advertising self‐regulatory processes
Advertising as Information
New Modes of Governance in the Shadow of Hierarchy
Gorillas in the closet? Public and private actors in the enforcement of transnational private regulation
Images of Ourselves
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
How Nothing Became Something
| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |