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Place Marketing, Tourism Promotion, and Community based Local Economic Development in Post-Apartheid South Africa

The Case of Still Bay—The “Bay of Sleeping Beauty

Bibliographic Data

ID6405008
AuthorsEtienne Nel (0000-0002-8401-3698, Rhodes University), Tony Binns (0000-0003-1803-7218, University of Sussex)
Year2002
Volume38
Issue2
Pages184-208
Publication date2002-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueUrban Affairs Review (JOURNAL)
Journal identifiersISSN: 1078-0874 • E-ISSN: 1552-8332
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/107808702762484088
OpenAlexW2009481774
LanguageEN
Citations received22
References cited25

Local economic development(LED) is a common community-based development response to changes in the economic fortunes of a locality. Various economic strategies are associated with LED, some of the most prominent being those of place marketing and attempts to refocus economic activity along new or previously underused avenues, with tourism promotion being an increasingly common option. The authors examine the responses of the small community of Still Bay in Western Cape Province, South Africa, to economic crisis and the absence of vital social facilities. Critical to the success and sustainability of this LED initiative was the establishment of various community development projects, in which certain key actors took a leading role in bringing the community together. Community cooperation, linked with successful place marketing and tourism promotion strategies, has laid the basis for the economic revival of the town and empowerment of historically disadvantaged groups

Business · Community development · Community economic development · Disadvantaged · Economic growth · Economics · Empowerment · Local community · Local economic development · Political science · Politics · Promotion (chess · Sustainability · Tourism · Tourism geography · Legal Issues in South Africa · Local Economic Development and Planning · Urban and Rural Development Challenges · Marketing

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Unique citing works22
Citations per year0,92
Citation span2002 - 2025 (24)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 21

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