Risky Business

Breastfeeding Promotion Policy and the Problem of Risk Language

Dados Bibliográficos

ID6409490
AutoresErin N Taylor (0000-0002-6634-1196, Western Illinois University, autor correspondente), Lora Ebert Wallace (0000-0002-5472-4712, Western Illinois University)
Ano2017
Volume38
Fascículo4
Páginas547-563
Data de publicação2017-10-02
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoWomen & Politics (JOURNAL)
Identificadores do periódicoISSN: 0195-7732 • E-ISSN: 1540-9473
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1554477x.2016.1268877
OpenAlexW2591973060
IdiomaEN
Citações recebidas2
Referências citadas23

Over the past decades, the rhetoric surrounding breastfeeding promotion policy has been increasingly focused on couching formula feeding in terms of "risk" rather than, as had been the norm, focusing on the "benefits" of breastfeeding. We examine this major policy shift in breastfeeding promotion and public health efforts. Analyzing qualitative data collected from 214 expectant mothers exposed to differently worded breastfeeding promotion materials, we identify several overwhelming trends in evaluations of the materials by those women exposed to "risk" language. These trends, we argue, point to strategic and normative reasons to reconsider this policy shift to the language of risk

Breastfeeding · Breastfeeding promotion · Economic growth · Economics · Environmental health · Health promotion · Linguistics · Norm (philosophy · Normative · Political science · Promotion (chess · Public health · Public policy · Public relations · Rhetoric · Breastfeeding Practices and Influences · Children's Rights and Participation · Food Security and Health in Diverse Populations · Law · Medicine · Nursing · Psychology · Pediatrics