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Information effects on parental choices for early childhood education and care

Bibliographic Data

ID6416487
AuthorsSamantha Burns (0000-0001-5251-0369, University of Toronto), Adrienne Davidson (0000-0002-0275-3482, McMaster University), Linda A White (0000-0001-9155-4321, University of Toronto), Delaine Hampton (0000-0002-3263-998X, University of Toronto), Michal Perlman (0000-0002-6728-8067, University of Toronto, corresponding author)
Year2022
Volume9
Issue1
Pages132-154
Publication date2022-07-26
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBehavioural Public Policy (JOURNAL)
Journal identifiersISSN: 2398-063X • E-ISSN: 2398-0648
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/bpp.2022.18
OpenAlexW4287831671
LanguageEN
Citations received3
References cited55

Existing research demonstrates that parents are poorly informed consumers of early childhood education and care (ECEC) services. Choosing such services is a complex process shaped by a combination of logistical limitations (e.g., cost/location), informational barriers and ideas about what the goal of care should be (e.g., education of young children or provision of an environment that feels like home). Experimental studies have also demonstrated that when study participants are informed of the importance of a specific decision, they engage in more complex decision-making. In this article, we test whether providing parents with information about the regulatory stringency of ECEC options available influences their choices regarding ECEC. A conjoint survey designed to capture quasi-behavioural choices for ECEC services was completed by 682 parents. Before engaging with the survey, participants were randomly assigned into either a control group or a treatment group that informed them about the stringency of oversight regarding ECEC options available in the province of Ontario, Canada. Receiving information did not meaningfully change the choices of the entire sample. However, a subgroup analysis revealed an important information effect on parent decisions for lower income/lower-education parents

Child care · Conjoint analysis · Developmental psychology · Early childhood education · Economics · Medical education · Sample (material · Test (biology · Child and Adolescent Psychosocial and Emotional Development · Early Childhood Education and Development · Environmental Education and Sustainability · Medicine · Nursing · Psychology · Social Psychology

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Unique citing works3
Citations per year3
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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