Queering the Audience Commodity

Political Economy and the Articulation of Desire in NHL Pride Nights

Bibliographic Data

ID6417331
AuthorsRyan J Phillips (Toronto Metropolitan University, Toronto, Ontario, Canada, corresponding author)
Year2025
Volume50
Issue3
Pages510-533
Publication date2025-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCanadian Journal of Communication (JOURNAL)
Journal identifiersISSN: 0705-3657 • E-ISSN: 1499-6642
PublisherJilin Academy of Agricultural Sciences (PUBLISHER • CN)
DOI10.3138/cjc-2024-0007
OpenAlexW4414203092
LanguageEN
References cited46

Background: This article refines and expands critical perspectives on the political economy of communication in Canada by Queering the concept of the audience commodity. Analysis: I interrogate the National Hockey League’s Pride Nights controversy in 2023 as a case study and entry point into Queering the audience commodity, drawing from media coverage of the Pride Nights controversy during the second half of the 2022–2023 season and the first half of the 2023–2024 season. Conclusions and implications: By centring desire as the foundation of both Queer studies and the political economy of communication, this article argues for the need to further develop and explore a distinctly Queer political economy of communication

Media, Gender, and Advertising · Sport and Mega-Event Impacts · Sports, Gender, and Society

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