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Influencer-led rural commodification

Reshaping the nested markets through digital platforms in China

Bibliographic Data

ID6425865
AuthorsRenhao Yang (0000-0001-7785-3413, Southwest University), Ziyue Zhou (0000-0002-5951-4618, Zhejiang University), Yingnan Zhang (0000-0002-9368-8814, Zhejiang University, corresponding author), Ying-Nan Zhang (0000-0001-6521-987X)
Year2025
Volume169
Pages104502-104502
Publication date2025-12-06
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGeoforum (JOURNAL)
Journal identifiersISSN: 0016-7185 • E-ISSN: 1872-9398
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.geoforum.2025.104502
OpenAlexW7108964783
LanguageEN
Citations received4
References cited29

China · Commodification · Construct (python library) · Corporate governance · Digital economy · Digital transformation · E-commerce · Influencer marketing · Prosumer · Value (mathematics) · China's Socioeconomic Reforms and Governance · Digital Marketing and Social Media · E-commerce and Technology Innovations · Gender, Feminism, and Media · Sharing Economy and Platforms

  • Opening the geographical black box of the influencer economy

    Open Access•Han Chu, Robert Hassink et al.•Geoforum•2026

  • Reconceptualizing rural transformation amid urban-rural capital flows

    Open Access•Wenlin Gao, Chen Chen•Journal of Rural Studies•2026

  • Divergent pathways of monetising rural identities on social media platforms

    Open Access•Xiaotian Li•Review of Social Economy•2026

  • Rural digital livelihoods under platform ruralism

    Open Access•Yuxiang Li, Yichao Li et al.•Geoforum•2026

  • Keynote Address

    Sarah Banet-Weiser, Sarah Banet‐weiser•The Communication Review•2015

  • Poverty Alleviation Practice and Theoretical Exploration Based on Small- Farm Household Production

    J Ye, Ye Jingzhong et al.•Social Sciences in China•2020

  • E-Commerce Influencers in China

    Kineta Hung, David K Tse et al.•Journal of Advertising•2022

  • Collecting Memorable Tourism Experiences

    Liubov Skavronskaya, Brendan Moyle et al.•Journal of China Tourism Research•2019

  • Placing the platform economy

    Open Access•Han Chu, Robert Hassink et al.•Cambridge Journal of Regions…•2023

  • Mobilizing the regional eco-economy

    Terry Marsden•Cambridge Journal of Regions…•2010

  • Distance as asset? Knowledge collaboration in hybrid virtual communities

    Gernot Grabher, Oliver Ibert•Journal of Economic Geography•2013

  • Intervening in globalization

    Andrew Cumbers, David Featherstone et al.•Journal of Economic Geography•2014

  • The platformization of cultural production

    Open Access•D B Nieborg, Thomas Poell•New Media & Society•2018

  • From local to global

    Open Access•Srikanth Nayaka, Vamshi Vemireddy et al.•International Journal of Cultural…•2024

  • Selling ruralities

    Open Access•Stefan Kordel•Rural Society•2016

  • Producing an ideal village

    Open Access•Xueke Yang, Honggang Xu•Journal of Rural Studies•2022

  • Rural geography I

    Open Access•Neil Argent•Progress in Human Geography•2016

  • Geographies of marketization

    Open Access•C Berndt, Marc Boeckler•Progress in Human Geography•2022

  • Digital turn, digital geographies

    Open Access•James Ash, Rob Kitchin et al.•Progress in Human Geography•2016

  • Selling rural China

    Open Access•Lizhen Zhao•Media Culture & Society•2024

  • Travel vlogging as an integrated practice

    Open Access•Richard S Aquino, Earvin Charles B Cabalquinto et al.•Annals of Tourism Research•2025

  • Platform ruralism

    Open Access•Wei Wang, Huiying Xu et al.•Geoforum•2022

  • Rural development through the construction of new, nested, markets

    Jan Douwe Van Der Ploeg, J Ye et al.•The Journal of Peasant Studies•2012

  • Digitalising rural lifestyles

    Open Access•Xinhui Wu, Chen Liu•Geoforum•2025

  • The politics of 'platforms

    Open Access•Tarleton Gillespie•New Media & Society•2010

  • Self-branding, 'micro-celebrity' and the rise of Social Media Influencers

    Susie Khami, Lin Ang et al.•Celebrity Studies•2017

  • Economic Geographies of Brands and Branding

    Open Access•Andy Pike•Economic Geography•2013

  • The ethnographer and the algorithm

    Open Access•Angèle Christin•Theory and Society•2020

Unique citing works4
Citations per year4
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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