The right people for the job? Projections of ethos in British and Norwegian political rhetoric

Bibliographic Data

ID6426151
AuthorsWilliam A Cole (corresponding author), William A Coles (Royal Holloway University of London, corresponding author)
Year2025
Volume15
Issue2-3
Pages198-216
Publication date2025-03-06
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueGlobal Discourse (JOURNAL)
Journal identifiersISSN: 2043-7897 • E-ISSN: 2326-9995
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1332/20437897y2025d000000051
OpenAlexW4408177443
LanguageEN
Citations received2
References cited17

This article examines the rhetorical construction of ethos in British and Norwegian political discourse, demonstrating how political, cultural and media environments shape the credibility and authority of political leaders. While British political rhetoric often emphasises individual competence and personal narratives, Norwegian political rhetoric tends to foreground collective achievements and egalitarian values. Through a comparative analysis of key speeches and political performances, this article explores how competence, authenticity and leadership are projected in distinct democratic traditions. By situating these rhetorical strategies within their respective political and media contexts, this article highlights the role of ethos in shaping political persuasion across differing electoral and political cultures

Ethos · Norwegian · Political economy · Political rhetoric · Political science · Politics · Rhetoric · Social science · Sociology · Foucault, Power, and Ethics · Law · Management and Organizational Studies · Philosophy · Political and Economic history of UK and US

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