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Cross-cultural perspectives on ethical consumption

A study of Swedish and Iranian citizens

Bibliographic Data

ID6434385
AuthorsSara Karimzadeh (0000-0003-0154-7502, Örebro University Faculty of Humanities and Social Sciences, corresponding author), Magnus Boström (0000-0002-1223-1311, Örebro University Faculty of Humanities and Social Sciences)
Year2024
Volume25
Issue1
Pages28-46
Publication date2024-11-07
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Consumer Culture (JOURNAL)
Journal identifiersISSN: 1469-5405 • E-ISSN: 1741-2900
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14695405241290920
OpenAlexW4404143754
LanguageEN
Citations received1
References cited50

Ethical consumption can take different forms, each with its own justifications and underlying rationales. While countries in north-western Europe have well-established mechanisms for promoting ethically labelled products, the situation is different in many other regions across the world. This paper examines ethical consumption in Sweden and Iran to identify the societal factors that influence the phenomenon. Employing social practice theory and a multilevel perspective, the empirical study explores the assumption that ethical consumption develops in an interplay between different levels and between different social actors, which can both challenge and rely on existing capacities. Data was generated from 34 semi-structured interviews with citizens in both countries. Expanding beyond micro-level factors, this study makes a dual contribution to the field of ethical consumption. First, it offers insights into the diverse ethical perceptions related to consumption across societies, broadening the understanding of various aspects of the phenomenon. Secondly, it sheds light on the role of societal regimes in the emergence and adoption of ethical consumption

Consumption (sociology · Social science · Sociology · Ethics in Business and Education · Food Waste Reduction and Sustainability · Gender Studies · Organic Food and Agriculture

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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